Based in at the new Low Cost Carrier Terminal at Kuala Lumpur International Airport AirAsia is a low-cost airline thats operates many budget domestic and international flights and is said to be Asia's leading low fare, no frills airline. It relaunched as an airline in 2001/2002 after being purchased for a token sum of one ringgit following a number of years of unprofitability and the airline was quickly turned around and started to establish international routes at extremely competitive prices.
The first airline in the region to implement fully ticketless travel and unassigned seats, it managed to expand rapidly across South East Asia often becoming the main aviation provider to countries such as Thailand, Indonesia, Sri Lanka, Bangladesh, Macau, China, the Phillipines, Vietnam, Cambodia, Brunei and Myanmar. They now have a fleet of around 35 aircraft (with thirteen Airbus A320-200 and nineteen Boeing 737-300) and another hundred Airbus 320s on order and are said to carry around ten million passengers per year.
Aside from low costs and low prices a clever sponsorship deal with Manchester United has helped in raising the profile and standing of Air Asia enormously in the region and worldwide with the company becoming the official airline for the football team in Asia.
The success of the Air Asia business model has clear benefits for the company and for passengers. But there can be downsides to the no frills way of air travel though with unhelpful or unwilling staff and uncompromising flight policies for refunds and weight limitations for baggage all adding to the mix.
While unassigned seating keeps costs low for everybody it can also lead to a crowded rush to board the plane and the occasional fight over aisle and window seats. The staff will often stand back and giggle as the passengers take on a cattle mentality by massing at the boarding gate then all swarming towards the aircraft at the first chance.
This is never too much of a problem for me as I wait until two thirds of the cattle shove their way in by which time all that remains are the elderly and less abled travellers who are much easier to push out of the way to get a good seat.
My last trip with Air Asia was booked because the fare was ridicuously low but I had not realised that my suitcase was over the miniscule weight limit of 15 kilograms. The demeanour of the staff was pretty awful and they were pretty unhelpful at first saying that my bag was too heavy and could not go on the flight. I ended up paying several thousand baht extra (almost double the cost of the ticket) and was made to sign a waiver in Thai that basically said if anything goes wrong with the bag then it was my financial responsibility.
Air Asia should certainly be credited with taking South East Asia to the skies but they need to be taken at face value. No frills means no compromise and there is normally nobody around to complain to if you do have a problem and even if you do find someone then the fine print on your ticket normally covers the company for any mishap or financial loss.
They are not my Asian airline of choice but their low prices and excellent number of routes means that I always check their website when I am looking for a flight.